TF1 sells programmatic ad unit to HLD
French broadcaster TF1 is selling its programmatic advertising subsidiary Gamnedi to investment outfit HLD. Gamnedi specialises in programmatic media buying with a client list that includes AXA, Orange, But, Tape à l’oeil and Macif, providing digital targeting across all media and advertising formats including display advertising, video, social media, television, digital-out-of-home advertising, search engine advertising […]
