Future TV Advertising Forum

Google media strategy chief apologises to advertisers

Google’s director of global media strategy and planning, David Benson, has apologised to advertisers for “not brand-safe” content that has slipped through on its platforms. Speaking at the Future Advertising Forum in London this morning, Benson prefaced his presentation on how advertisers can optimise their TV and digital mix with “an apology and a thank-you” […]

Pay TV can capture digital ad spend, says DISH ad sales exec

Pay TV operators can capture some of the advertising spend of media buyers that have hitherto ignored TV by focusing on automated selling, the provision of premium inventory, reliable data and targeting, according to James Shears, general manager, addressable and programmatic, at US pay TV provider DISH’s sales house, DISH Media Sales. Speaking at last […]