European Broadcaster Exchange

ProSiebenSat.1, TF1 Group, Mediaset found video ad exchange

Germany’s ProSiebenSat.1, France’s TF1 Group and Mediaset in Italy and Spain have jointly established the European Broadcaster Exchange (EBX). The exchange is designed to address advertiser demand for brand-safe environments and pan-European video campaigns, and marks a “deeper strategic collaboration” by the JV partners on developing online ad technology. The exchange will initially focus on […]