ProSiebenSat.1 acquires majority stake in social advertising outfit Esome

ProSiebenSat.1 Media is acquiring a majority in Esome advertising technologies, a social-advertising provider in German-speaking region of Europe. Hamburg-based Esome bundles the technology and the management of social media campaigns on social networks, notably Facebook, for advertisers. ProSiebenSat.1 said that in the future, the technology will also be used for the optimisation of display, video […]