Erin McPherson

Content creators must become marketing experts, says Maker Studios

Content creators will soon need to also become “marketing and branding experts” as online content continues to radically transform how consumers experience entertainment, says Maker Studios’ Erin McPherson. In a new report by TV content market organiser MIPtv and MIPcom, the chief content officer of the LA-based multichannel network, McPherson, claims that eventually we will […]