Channel 4 has invested in the new digital ad sales partnership established by ProSiebenSat.1 in Germany, TF1 in France and Mediaset in Italy and Spain. Channel 4 becomes an exclusive UK partner to the European Broadcaster Exchange (EBX) and takes a 25% stake in the new business along with each of the other three broadcasters. […]
The European Commission has given a green light to the joint venture to be created by ProSiebenSat.1, TF1 and Mediaset to jointly market advertising around digital video. The EC said that the JV did not raise competition concerns as it would have a very limited impact on the structure of the market in Europe. The […]
Germany’s ProSiebenSat.1, France’s TF1 Group and Mediaset in Italy and Spain have jointly established the European Broadcaster Exchange (EBX). The exchange is designed to address advertiser demand for brand-safe environments and pan-European video campaigns, and marks a “deeper strategic collaboration” by the JV partners on developing online ad technology. The exchange will initially focus on […]
