CTV malware costing advertisers US$6 million per month identified

A prolific CTV advertising fraud scheme dubbed ‘SmokeScreen’ has been curbed by a New York software company. The SmokeScreen fraud allowed screensavers to hijack CTV devices to generate impressions, even when the screen is off.  The malware was delivered via a fraudulent screensaver application, and generated impressions using falsified data. The end-user would have no […]

Connected TV ads increasingly targeted by fraudsters

Advertising on connected TV is increasingly being targeted by fraudsters, according to a report commissioned by software provider DoubleVerify. The report found identified 1,300 fraudulent apps since March 2019, with 60% detected in 2020.. There was a 61% increase in fraudulent connected TV traffic rates in Q1 of 2020 compared with a year earlier, and 78% […]