Dentsu Aegis Network

Story Lab parent buys into Gleam Futures

The Story Lab parent Dentsu Aegis Network has bought into UK-based digital talent management firm Gleam Futures. Dentsu plans to use its entertainment content unit, Story Lab, to open new avenues for Gleam in new markets and expands its global offering. Story Lab has made an impact on international distribution in the past year, acquiring […]

Twitter claims stronger recall as it strives to boost video ad business

Video ads on Twitter deliver better recall, particularly on mobile, stronger engagement and stronger brand recommendation from viewers, according to research commissioned by the company, amidst renewed efforts to establish itself as a serious contender in the video advertising market. According to research by Dentsu Aegis Network and consumer neuro-science research outfit MediaScience, ad recall […]

ProSiebenSat.1 tech SVP moves to Dentsu Aegis Network

Former ITV executive Paul Dale has left his post as senior vice president, technology for e-Entertainment at ProSiebenSat.1 Group to join Dentsu Aegis Network. Dale has joined as global group chief technology officer at the UK-headquartered, multinational media and digital marketing communications company, taking up his post earlier this month. Commenting on the move, a […]