Codec


Netflix, Amazon, Google partner on Open Media Alliance

Seven major internet companies, including Netflix, Amazon and Google, have partnered to form the Alliance for Open Media, with an aim of developing a next-generation online video format. The open-source project – which also includes Cisco, Intel, Microsoft and Mozilla – will aim to develop “next-generation media formats, codecs and technologies”. The Alliance’s initial focus […]

VP9 can help YouTube become more ‘TV like’, says Varela

Google’s VP9 video compression codec, the internet giant’s alternative to the H.265 next-generation video compression standard, can help YouTube deliver a more TV-like experience and provide a better way to overcome bandwidth limitations than financial payment to operators for privileged access to networks, according to Francisco Varela, global director of mobile and platform partnerships, YouTube. […]