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ITV’s McCall defends BritBox UK project

ITV boss Carolyn McCall has defended the broadcaster’s SVOD tie-up with the BBC, BritBox UK, saying the endeavour is sufficiently “distinctive” and will be “liberating” for producers. Unveiled a month ago by McCall, BritBox UK is intended to be the British equivalent of the eponymous two-year-old US SVOD, offering both archive content and originals. However, its […]