Beeswax


FreeWheel acquires Beeswax

Comcast-owned FreeWheel has announced that it will acquire SaaS advertising company Beeswax. The company said that the acquisition will expand its current programmatic marketplace capabilities across all forms of TV and video advertising including CTV and VOD on set-top boxes. Beeswax offers programmatic advertising capabilities through its bidding stack which it calls Bidder-as-a-Service (Baas). It […]