BBC Brit

BBC Worldwide names new head of brand

BBC Worldwide has named Sara Holt in the new position of head of brand and global campaigns. Holt will be charged with managing the global launch strategy for the UK public broadcaster’s commercial arm’s three new genre brands – BBC First, BBC Brit and BBC Earth. She will also oversee the global brand strategy for the […]

BBC Worldwide’s Brit orders motoring series

The BBC’s new international channel brand Brit has commissioned its first series Mud, Sweat & Gears. The new show will be coproduced by BBC Worldwide channels Brit and BBC America as part of a wider push into original content. The show will be fronted by British car journalists Tom ‘Wookie’ Ford and Jonny Smith and […]

BBC Worldwide announces male-skewing BBC Brit channel

BBC Worldwide is due to launch a male-skewing factual entertainment network called BBC Brit, completing its line-up of three new international channel brands. Speaking at a Broadcast Press Guild lunch in London, BBC Worldwide CEO Tim Davie confirmed the plans, with the channel due to go live during the coming 2014/15 financial year. BBC Brit […]