BBC Advertising

BBC Advertising names business development and innovation chief

BBC Worldwide’s advertising unit, BBC Advertising, has named Errol Baran as SVP of business development and innovation. In this new role, he will be charged with developing the commercial product portfolio and the profile of the business through consumer insight and partnerships. Baran previously worked as head of UK and Europe partnerships at Live Nation, […]

BBC: content-led marketing an ‘innovative’ way to reach audiences

Some 63% of people said content-led marketing is an innovative way for advertisers to reach audiences, according to new research by the BBC. BBC StoryWorks, the content marketing arm of BBC Advertising, found that well executed and clearly labelled content-led marketing is considered trusted and persuasive in “quality environments”, and has a powerful emotional impact […]