Atmedia


CEE audiences turning away from national channels

Mainstream national TV channels are losing their grip on viewers across central and eastern Europe as people turn to niche and thematic channels, according to Marcin Boroszko, CEO and president of the board at Poland-based advertising sales specialist Atmedia Group. Speaking at the Digital TV CEE Summit in Budapest at the end of last week, […]

Russian media firms join forces to fight illegal downloads

Russian film and TV companies are creating a new group that will fight online piracy. The group, which does not yet have a name, will represent rights holders and is being led by Amedia, the producer and pay TV operator that recently launched a new premium ‘Russian HBO’ service having snagged rights to HBO content. […]

DTV CEE13 Video Interview – Atmedia

Atmedia’s Marcin Boroszko talks to DTVE about the current woes facing the TV advertising business in CEE and possible avenues for growth.