AppLovin to acquire Wurl in US$340 million deal

Marketing platform AppLovin has announced the acquisition of CTV software platform Wurl. The deal is valued at approximately US$430 million, and will extend AppLovin’s capabilities into the CTV market.  Wurl operates its Global FAST Pass platform, with content partners including A+E Networks, AMC Networks, Scripps, and Bloomberg. For these companies and others, Wurl distributes streaming […]