RTL Group partners with Amobee to launch TechAlliance

RTL Group has announced a partnership with Amobee to strengthen its ad-tech business in continental Europe with a new joint-venture company. RTL and Amobee will form a jointly owned sales and service company called TechAlliance. The new company will combine the ad-tech services of Amobee and Smartclip in Europe. For the new company, Amobee will […]

Singtel changes Amobee CEO

Amobee, the ad platform owned by Singtel, has shaken up its executive with the appointment of Samba Natarajan as its CEO. Natarajan has been the boss of Singtel’s Digital Life group, which also includes OTT platform Hooq and data analytics business DataSpark, since 2015.  The decision has been made after current Amobee CEO Kim Perell […]

ITV deploys Amobee tech to deliver programmatic advertising

UK commercial broadcaster ITV has unveiled an exclusive UK and Ireland licensing agreement with global digital ad tech company Amobee, for end to end programmatic buying and selling of premium video inventory on VOD service ITV Hub. The partnership will enable ITV to launch a fully programmatic advanced advertising platform that allows advertisers complete control […]