Altman Solon

Sports viewing on the up internationally

Sports viewing internationally is on the up, with particularly strong increases in sports viewership in the UK, Italy and France between 2020 and 2022, according to research outfit Altman Solon. For the UK market, Altman Solon found that 57% of UK respondents said they watch sports monthly, up from 45% in 2020. UK sports fans […]