Ad measurement business Alphonso is rebranding as LG Ads, following the TV maker’s US$80 million purchase of 60% of the company in January. Called a ‘transformation’ by the South Korean company, LG Ads will be an exclusive provider of LG CTV ad inventory and TV data across CTV, linear TV and digital. The company […]
LG has announced a significant investment in data and measurement firm Alphonso. Pledging nearly US$80 million, the South Korean TV maker will become the largest investor in Alphonso with a controlling stake of more than 50%. As data measurement increasingly becomes central to the business models of TV manufacturers, LG said that it plans to […]
