Totalplay picks Acxiom for data integration

Mexican triple play services provider Totalplay has announced a partnership with customer intelligence company Acxiom.  The partnership promises to enhance advanced TV solutions in Mexico by combining Totalplay’s addressable demand-side platform (DSP) with Acxiom’s audience data segments. Marketers will be able to combine Acxiom’s data with insights from Totalplay’s subscribers to create addressable audiences. This […]