W-Sport, a dedicated women’s sports concept which includes a 24/7 linear channel, has launched in sub-Saharan Africa. W-Sport is now available in 16 territories in the region including Tanzania, Kenya, South Africa, Botswana, Nigeria, Uganda, and Ghana.
The network lists pay TV operator Azam TV, Telekom One, Deod TV, Airtel Africa and Glo TV as its distribution partners.
Additional partners will be announced shortly, the company said.
W-Sport’s launch slate of content includes a mix of live and near live premium event coverage across sports as well as magazine programming and archive content.
W-Sport will air up to seven live football matches per week, including England’s Barclays Women’s Super League, Germany’s Frauen Bundesliga, Italy’s Serie A, the Netherlands Vrouwen Eredivisie, Australia’s W-League and the recent ICC tournament.
Additionally, the FIBA 3×3 Women’s Series and the best 3×3 national team competitions, the W Series all female single seater motorsport championship, the Super League Triathlon, Extreme E, Athletes Unlimited Volleyball, Softball and Lacrosse from the United States, the UCI World Tour event Paris/Roubaix and Lioness Boxing will feature live on the network this autumn.
“W-Sport’s vision is to be the global leader in women’s sports broadcasting and to passionately champion equality and diversity. W-Sport’s content will entertain, engage and inspire audiences and the next generation of young female athletes and players” said Kelly Butler, CEO W-Sports.
“The significant development of and engagement with women’s sport in recent times makes this such an exciting, relevant and timely launch. This momentum offers an opportunity to develop a new broadcast proposition – W-Sport captures that opportunity. We look forward to adding further carriage, content and commercial partners in the coming months.”
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