Telefonica unveils virtual reality TV project

Telefonica has unveiled a pilot scheme that will allow users to access TV content in virtual reality (VR). The TV Virtual Experience project was unveiled at Mobile World Congress and lets users watch Movistar+ content on a large 2D screen in either in a private virtual room or with others in a public virtual room. […]

Deutsche Telekom makes TV gains, extends CEO’s contract

Deutsche Telekom grew its TV customer base by 9.0% in Germany and 4.8% in the rest of Europe during 2017 and announced that it has renewed CEO Tim Höttges’ contract. In its home market, Deutsche Telekom’s IPTV and satellite TV subscriber base climbed to 3.14 million at the end of 2017 – an increase of […]

BT reports decline in TV customers

BT reported a decline in TV customers in its most recent quarter, despite claiming record viewing figures for BT Sport. Announcing third quarter results for the three months ended December 31 2017, BT said it lost 5,000 TV customers during the quarter. This compares to a gain of 52,000 TV customers during the same quarter in […]

Eurodata: TV industry increasingly looking abroad for ideas

Of the roughly 9,000 new and recurring TV programmes that aired in 2017, some 46% were concepts sourced from overseas, according to Eurodata TV Worldwide research. The report, which looked at the 48 countries tracked by Eurodata’sNoTa service, said that a majority of these foreign concepts were ‘ready-made’ formats. An adaptation of US gameshow The Wall, for example, […]

WARC: TV ad spend six times that of online video

TV ad spend outweighs online video by a ratio of six to one, but its overall share of advertising fell in 2017 according to WARC data. WARC’s latest monthly Global Ad Trends Report said that TV is the largest media channel but is estimated to have registered a 1.4 percentage point dip in 2017. Nevertheless […]

Deloitte: UK TV viewing by 18-24 year-olds to drop by up to 15% in 2018

Traditional TV viewing among 18-24 year olds in the UK will fall by 10%-15% in 2018 and 2019 but the rate of decline may slow after this, according to new research by Deloitte. The UK media sector trends report mooted a ‘Great British switch off’ among younger viewers as demand for paid-for online media content […]

IHS: number of EU cable homes reached 65.1m last year

The number of cable homes in Europe grew year-on-year in 2016 and accounted for 30.5% of total television households, according to IHS Markit. The research firm’s latest European Broadband Cable Yearbook noted that the number of unique cable homes in the EU “continued to climb steadily”, reaching 65.1 million in 2016. This was up from […]

GroupM: Global TV ad spend to grow this year and next

Global TV advertising investment will grow this year and next but will lose overall market share due to the rise of digital, according to GroupM’s updated ad investment forecasts. The WPP-owned media investment group predicts that globally TV investment – for TV content on traditional TV devices – will grow 0.4% in 2017 and 2.2% […]

Ofcom: live TV ‘still important’ to children

Live viewing on the TV remains “an important part of children’s lives”, with the TV still used by more children than any other device for watching content, according to Ofcom. The UK broadcast regulator’s ‘Children and Parents: Media Use and Attitudes Report’ claims that For younger children, watching TV on the TV set makes up […]

Poland the ‘top European market for OTT TV’

A higher proportion of people watch over-the-top video on their home TV sets in Poland than in five other major European markets and the US, according to S&P Global Market Intelligence. The research found that 81% of adult internet users polled in Poland said they watch streamed video on their TV sets, compared to 79% […]

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