TV


Deloitte: UK TV viewing by 18-24 year-olds to drop by up to 15% in 2018

Traditional TV viewing among 18-24 year olds in the UK will fall by 10%-15% in 2018 and 2019 but the rate of decline may slow after this, according to new research by Deloitte. The UK media sector trends report mooted a ‘Great British switch off’ among younger viewers as demand for paid-for online media content […]

IHS: number of EU cable homes reached 65.1m last year

The number of cable homes in Europe grew year-on-year in 2016 and accounted for 30.5% of total television households, according to IHS Markit. The research firm’s latest European Broadband Cable Yearbook noted that the number of unique cable homes in the EU “continued to climb steadily”, reaching 65.1 million in 2016. This was up from […]

GroupM: Global TV ad spend to grow this year and next

Global TV advertising investment will grow this year and next but will lose overall market share due to the rise of digital, according to GroupM’s updated ad investment forecasts. The WPP-owned media investment group predicts that globally TV investment – for TV content on traditional TV devices – will grow 0.4% in 2017 and 2.2% […]

Ofcom: live TV ‘still important’ to children

Live viewing on the TV remains “an important part of children’s lives”, with the TV still used by more children than any other device for watching content, according to Ofcom. The UK broadcast regulator’s ‘Children and Parents: Media Use and Attitudes Report’ claims that For younger children, watching TV on the TV set makes up […]

Poland the ‘top European market for OTT TV’

A higher proportion of people watch over-the-top video on their home TV sets in Poland than in five other major European markets and the US, according to S&P Global Market Intelligence. The research found that 81% of adult internet users polled in Poland said they watch streamed video on their TV sets, compared to 79% […]

Swisscom TV growth slows to a crawl

Swisscom’s TV base increased by 5.5%, or 76,000 customers in the year to September. However, Swisscom admitted “a noticeable trend towards market saturation” with net additions for the quarter to September slowing to 6,000. The telco now has 1.45 million TV customers. Swisscom highlighted its partnership with HBO to expand its range of on-demand content […]

Nielsen integrates Gracenote smart TV data

Nielsen has announced plans to use Gracenote’s real-time smart TV data to enhance Nielsen Marketing Cloud’s Data Management Platform (Nielsen DMP). Nielsen said the collaboration will boost Nielsen DMP’s audience targeting, consumer analytics and measurement capabilities by connecting Gracenote viewership data with a range of its own first- and third-party consumer data. This will give […]

YouTube TV launches new ‘lean back’ app

YouTube is set to launch a new ‘lean back’ app for its US subscription offering, YouTube TV. The big screen application is due to start rolling out in the coming days and will include a new live guide that will show what’s airing soon, and a “more cinematic look”. Also new will be the ability […]

YouTube living room viewing up 70%

Viewers now watch more than 100 million hours of YouTube in the living room every day, up 70% compared to last year, according to Alphabet CEO Sundar Pichai.  Speaking on the Google parent company’s third quarter earnings call, Pichai said that YouTube users spend an average of 60 minutes a day on mobile – but […]

TV recovery boosts buoyant Telefónica

A recovery in TV contributed to a buoyant Telefónica’s strong third quarter performance that saw overall revenue growth of 4% and organic OIBDA growth of 2.8%. Telefónica’s overall pay TV subscriber base grew by 101,000 during the quarter, reversing earlier losses to end flat year-on-year at 8.4 million. Video revenues grew by 6.8% to €742 […]

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