Lovefilm acquires fresh kids content

Amazon-owned subscription video-on-demand provider Lovefilm has signed new content deals with kids entertainment producers HIT Entertainment, Ludorum and DreamWorks Classics to bring new content to its line-up. 

The UK streaming VoD company will bring content including Thomas & Friends, Fireman Sam and Chuggington to its line-up.

Chris Bird, director, content strategy at Lovefilm, said: “The addition of this new children’s content enhances our already fantastic range of iconic characters and classic shows. Our streaming service is particularly suited to family content, and parents and their kids can now enjoy an even broader variety of family-friendly entertainment whenever they want, however they want.”