In the latest of our exclusive IBC 2017 interviews, Nagra’s Simon Trudelle reveals the results of the company’s research for the Pay TV Innovation Forum, including the importance of the UX, OTT TV services and multiscreen distribution. He also explains the benefits of the company’s new offering – OpenTV Signature Edition. Finally, Trudelle discusses some of the new opportunities – such as making use of data – and threats – notably illicit streaming – facing the industry.