Video entertainment adspend to remain stable in face of pandemic

Despite the economic crisis caused by the Covid-19 pandemic, video entertainment ad spend is expected to remain fairly stable throughout 2020. According to ROI agency Zenith, video ad spend will shrink by only 0.2%. By contrast, the ad market as a whole is predicted to drop by 8.7% this year. The report said that this […]

Zenith: TV to see zero ad revenue growth in next three years

Television will see zero growth in advertising revenue over the next three years, and 2020 is set to be a disappointing year for the ad market in general, with geopolitical uncertainty wiping out the benefit of quadrennial gains from sport and the US electoral cycle, according to a gloomy assessment of the global ad market […]

The average viewer will watch 100 minutes of online video per day in 2021

The average person will spend 100 minutes each day watching online video in 2021, claims a new report. According to the Online Video Forecasts 2019 report from media agency Zenith, this figure is up from 84 minutes this year, and will be the equivalent of watching 25 continuous days of video over the course of […]

Internet advertising to surpass 50% of total ad-spend in two years

Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts. The figure is up from 47% of global ad-spend that internet advertising will account for this year, and up from 44% in 2018. However, the growth rate is falling […]

Growing mobile use shifting balance of video consumption

People around the world will spend an average of 800 hours, or 33 full days, using the mobile internet this year, according to Zenith’s Media Consumption Forecasts, published today, with the figure set to rise to 930 hours, or 39 full days, by 2021. According to the fifth edition of Zenith’s Media Consumption Forecasts, which surveys changing […]

Zenith: two thirds of digital media ad spend to be programmatic in 2019

Almost two-thirds of digital media advertising spend, some 65%, will be traded programmatically in 2019, according to Publicis-owned media agency Zenith. The firm estimates that global advertisers’ programmatic spend will increase from US$70 billion this year to US$84 billion next year across digital advertising that includes online video and social media. This figure is expected […]

Zenith: online video viewing to exceed an hour per day in 2018

Online video viewing will exceed an hour per day on a global level in 2018, according to a new forecast by Publicis-owned media agency Zenith. Zenith’s Online Video Forecasts 2018 estimates that global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year. By […]

Zenith: online video viewing to climb 20% in 2017

Online video viewing will climb by 20% this year, driven by an increase in people tuning in on smartphones and tablets, according to new research by Zenith Media. The Publicis Media-owned ad agency estimates that global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes […]