Zenith


Growing mobile use shifting balance of video consumption

People around the world will spend an average of 800 hours, or 33 full days, using the mobile internet this year, according to Zenith’s Media Consumption Forecasts, published today, with the figure set to rise to 930 hours, or 39 full days, by 2021. According to the fifth edition of Zenith’s Media Consumption Forecasts, which surveys changing […]

Zenith: two thirds of digital media ad spend to be programmatic in 2019

Almost two-thirds of digital media advertising spend, some 65%, will be traded programmatically in 2019, according to Publicis-owned media agency Zenith. The firm estimates that global advertisers’ programmatic spend will increase from US$70 billion this year to US$84 billion next year across digital advertising that includes online video and social media. This figure is expected […]

Zenith: online video viewing to exceed an hour per day in 2018

Online video viewing will exceed an hour per day on a global level in 2018, according to a new forecast by Publicis-owned media agency Zenith. Zenith’s Online Video Forecasts 2018 estimates that global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year. By […]

Zenith: online video viewing to climb 20% in 2017

Online video viewing will climb by 20% this year, driven by an increase in people tuning in on smartphones and tablets, according to new research by Zenith Media. The Publicis Media-owned ad agency estimates that global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes […]