Zenith Media


Zenith Media: 24% of media consumption to be mobile in 2018

Some 24% of all media consumption across the world will be mobile this year, up from just 5% in 2011, according to Zenith’s Media Consumption Forecasts 2018 report. The Publicis Media-owned ad agency said that it expects the proportion to reach 28% by 2020 as the mobile internet takes share from almost all other media. […]

Zenith: online video viewing to climb 20% in 2017

Online video viewing will climb by 20% this year, driven by an increase in people tuning in on smartphones and tablets, according to new research by Zenith Media. The Publicis Media-owned ad agency estimates that global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes […]

Zenith: gap between TV and web narrowing

The gap between TV and internet consumption will narrow to just seven minutes in 2019, according to new research by Zenith Media. The Publicis Media-owned ad agency said that traditional broadcast TV is still the largest single medium by consumption time, averaging 170 minutes of viewing per day this year, compared to 140 minutes for […]