YouTube launches war on vaccine misinformation

YouTube has stepped up its campaign against Covid-19 misinformation, promising to ban any videos that fuel anti-vaccine conspiracy theories. The Google-owned streaming platform has updated its policies to reflect a stronger stance on vaccine misinformation. The company specifies that content will not be allowed if it includes harmful misinformation about currently approved vaccines in regards […]

YouTube hits 50 million premium subscription customers

Google-owned YouTube has amassed 50 million subscribers to its Premium and Music services, the video platform has announced. The total of 50 million users subscribed to YouTube Music and YouTube Premium is an increase from 30 million in December 2020.  Announcing the milestone in a blog post, YouTube does not provide a breakdown between Music […]

YouTube Partner Program at 2 million members

Google-owned YouTube has said that its Partner Program has surpassed 2 million creators. The programme allows YouTubers of a certain size (at least 1,000 subscribers and 4,000 hours of overall watch time within the past 12 months) to earn revenue through advertising, subscription fees, donations, livestreaming and YouTube Premium. The news was announced by chief […]

Serie A turns to YouTube for MENA ahead of new season

Italy’s Serie A will stream some matches on YouTube in the MENA region. The deal with the Google-owned YouTube is not expected to bring in a significant income for the league, and comes at a time when Serie A is facing a stalemate in the region.  The league had previously launched a country-by-country MENA broadcast […]

YouTube gets Comscore measurement

Monitoring firm Comscore has announced a major deal with Google-owned YouTube to provide measurement for the platform. Comscore said that it will be incorporating YouTube and YouTube TV measurement into its Comscore Campaign Ratings cross-platform service, and that it builds on a pre-existing partnership with Google.  The partnership promises to provide marketers with “an unmatched” […]

Sky News Australia gets YouTube ban and channel strike over Covid-19 misinformation

Sky News Australia has been slapped with a temporary ban from YouTube. The channel was found to have been posting numerous videos denying the existence of Covid-19, while others encouraged the use of harmful alternative treatments that are not recommended by medical professionals.  In handing the broadcaster a seven day ban from uploading videos to […]

YouTube ad revenue up 83% as Google achieves record quarter

Google recorded a record of US$61.6 billion in revenue during Q2 2021, parent company Alphabet has announced.  A significant factor behind the record quarter for the company was a total of US$7.0 billion in YouTube advertising revenue. This exceeded Wall Street estimates of US$6.37 billion, and was up 83% year-over-year.  Announcing the results, chief business […]

Discovery announces YouTube deal to simulcast Olympics opening and closing ceremonies

Discovery has announced a content and advertising partnership with Google-owned YouTube for the upcoming Olympic Games Tokyo 2020. The most notable part of the deal will see the broadcaster provide live simulcast coverage of the Games’ Opening and Closing ceremonies across Europe on YouTube. Coverage of the ceremonies will be available in English and German […]

YouTube expands Shorts to 100+ countries

YouTube’s TikTok clone has begun its global rollout. YouTube Shorts effectively serves as YouTube’s competitor to TikTok, giving users the ability to publish and promote short-form video content.  The service launched first in India last year, and expanded to 26 countries including the US and the UK earlier this year. While YouTube Shorts is still […]

DAZN makes women’s Champions League free to view globally in landmark UEFA deal

DAZN has agreed a landmark deal with UEFA that will make the Women’s Champions League free to view across the world. The competition, which was previously shown in the UK by BT, has been awarded to DAZN in a four year deal from 2021-25, and marks the first time that UEFA has centralised all Women’s […]