YouTube TV

YouTube introduces unskippable 30-second ads for CTV

YouTube has unveiled a range of innovations at its Upfront event in New York to make the service more appealing to TV ad buyers, including the introduction of 30-second unskippable ads to the YouTube Select offering on connected TV. Instead of seeing two 15-second ads consecutively, users will see one 30-second unskippable ad. YouTube Select […]

US cabler WOW! gives up on pay TV offering in favour of YouTube TV

US number eight cable operator WideOpenWest (WOW!) is to discontinue its existing pay TV service in favour of an agreement with Google to distribute YouTube TV to its customers. Under the deal, YouTube TV will serve as WOW!’s dedicated live television offering, which will be offered along with the company’s broadband services in a single […]

YouTube TV planning to up picture quality to 1080p

YouTube is planning to improve the picture quality of its premium YouTube TV offering in the coming weeks. The Google-owned video platform has revealed that it is “testing transcoding changes” including a bitrate increase for live 1080p content, a significant change from the current standard 720p resolution for most content. The higher bitrate stream will […]

US fibreco Frontier offering YouTube TV with integrated billing as cable alternative

YouTube has struck a partnership with US fibre broadband provider Frontier Communications whereby the latter will offer YouTube TV on its platform with integrated billing. The move enables Frontier to offer a bundle of fibre-based internat access with live and on-demand TV, furthering its aim of providing an alternative to cable in the parts of […]

YouTube boosts subscription plan costs

YouTube TV has announced it will boost its monthly subscription plan to $64.99 per month to $72.99 per month, after three years. The new price change was introduced yesterday (16 March) for new customers and will come into effect for existing members on or after 18 April. YouTube TV offering will continue to include 100+ […]

ATRESplayer launches on YouTube TV in the US

Spanish broadcaster Atresmedia has expanded its alliance with YouTube TV by targeting the US Hispanic community by launching its on-demand service ATRESplayer on the platform. The launch of ATRESplayer follows that of Atresmedia’s flagship Antena 3 channel. YouTube TV subscribers can subscribe to the Atresmedia product as an add-on, without having to exit YouTube TV. […]

YouTube claims five million milestone after five years

Google says YouTube TV now has over five million paid subscribers and ‘trialers’ in the US after five years of existence. “When we launched YouTube TV five years ago, we wanted to make watching TV even more enjoyable — featuring a modern product experience without all the commitments, equipment fees and hassle. Today, we’re humbled […]

beIN Sports’ Spanish-language networks launch on YouTube TV

beIN Media Group has announced a distribution deal with YouTube TV in the US for its Spanish-language sports channels. beIN SPORTS en Español and beIN SPORTS XTRA en Español have launched on YouTube TV through the cord-cutting streaming service’s Spanish Plan and Spanish Plus add-on.   The channels offer live sports, news, analysis, and highlights of […]

YouTube TV comes to TiVo Stream 4K in ‘first integration of its kind’

TiVo has announced the integration of YouTube TV into its TiVo Stream 4K device. Described as the ‘first integration of its kind among streaming products’, the partnership will see YouTube TV’s channel offering placed within the device’s TV guide. A total of 85 channels will be available to users, including national broadcast affiliates such as […]

YouTube TV adds 4K and offline downloads at US$20 premium

YouTube TV, the cord-cutting OTT TV service from Google’s video platform of the same name, has introduced 4K viewing and offline downloads. The oft-requested features are a part of YouTube TV’s new 4K Plus add-on, which will cost users an additional US$19.99 per month. YouTube is running a promotion for early adopters who will get […]

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