X Factor

ITV reports record second screen ad engagement

UK broadcaster ITV claimed that its 2012-launched second screen Ad Sync advertising format achieved “record engagement” after it was deployed in its X-Factor show app last year. During season 10 of The X Factor, ITV said approximately 18 advertisers placed campaigns using the Ad Sync format, achieving a 14.3% average click-through rate and 43% average […]

Zeebox develops live companion app for X Factor

Companion screen social TV service provider Zeebox and its live video partner ShowCaster have developed a second-screen show to accompany the UK’s popular X Factor show on Saturday nights. Exclusive to the Zeebox platform, #Yappfactor will feature broadcaster and comedian Jake Yapp’s live commentary on The X Factor in video as the show goes out, […]