Warc


UK television ad spend drops 4.4% in H1 2017

TV advertising spend in the UK declined by 4.4% in the first half of 2017, despite the overall UK ad market being up 3.7% year-on-year. This is according to the latest Advertising Association/WARC Expenditure Report, which said that total UK advertising expenditure grew to £10.8 billion during the first six months of 2017 – the […]

WARC: TV ad expenditure in the UK to fall 1.9% this year

Total TV ad expenditure in the UK is forecast to fall 1.9% this year, according Advertising Association/WARC Expenditure Report data. The marketing intelligence service made a 1.4 percentage point downgrade for TV ad expenditure since its last forecast in April, despite UK advertising spend growing for its 15th consecutive quarter in Q1. “The latest data shows that large […]

VR and AR to ‘revolutionise e-commerce’

Virtual reality and augmented reality are set to “revolutionise the e-commerce industry” and reach a predicted value of US$150 billion (€142 billion) by 2020, according to Warc. The marketing and ad agency claims that the VR and AR will offer “viable ways for brands to engage emotionally with consumers in 2017” and are a key […]

UK advertising market grows faster than expected

UK advertising expenditure grew at its fastest rate for three years in the first half of 2014, according to figures released by advertising trade body the Advertising Association/WARC. Growth was particularly strong in the second quarter, which saw significant increases across TV, radio and the internet, leading to a total of £5.515 billion for the […]

TV ad spend in UK grows 5.6%

TV advertising spend in the UK grew 5.6% year-on-year in the first quarter of 2013, beating expectations as Britain’s “advertising bounce-back” continued.  According to a report by the Advertising Association and marketing information service Warc, overall ad spend increased by 2.4% in Q1 to £4.14 billion (€4.8 billion). Of this, £1.055 billion was spent on […]