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WARC: TV ad spend six times that of online video
TV ad spend outweighs online video by a ratio of six to one, but its…
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WARC: TV accounts for 35% of global ad spend
TV accounts for 24% of daily media consumption but 35% of global advertising spend, according…
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UK television ad spend drops 4.4% in H1 2017
TV advertising spend in the UK declined by 4.4% in the first half of 2017,…
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WARC: TV ad expenditure in the UK to fall 1.9% this year
Total TV ad expenditure in the UK is forecast to fall 1.9% this year, according…
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VR and AR to ‘revolutionise e-commerce’
Virtual reality and augmented reality are set to “revolutionise the e-commerce industry” and reach a…
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UK advertising market grows faster than expected
UK advertising expenditure grew at its fastest rate for three years in the first half…
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TV ad spend in UK grows 5.6%
TV advertising spend in the UK grew 5.6% year-on-year in the first quarter of 2013,…