YouTube: brands should act more like vloggers to reach viewers

Brands should think and act more like native YouTubers in order to engage a new generation of audience and consumer, according to YouTube executive Susan Agliata. Speaking at MIPTV yesterday, Agliata, YouTube’s head of branded content solutions, said that brands must create content that is dicoverable, relevant, authentic and consistent – producing videos that “your […]

New ad guidelines for video bloggers

The UK’s Advertising Standards Authority (ASA) has introduced a new set of guidelines for video bloggers so that they are “upfront and deal fairly” with their viewers. The guidelines, from the ASA’s sister body, the Committees of Advertising Practice (CAP), state that advertising must be obviously identifiable in online and social videos. “If a vlogger […]