Virtual reality


CTA: VR and AR on course for record growth this year

The US-based Consumer Technology Association (CTA) has tipped virtual and augmented reality technology for record growth in 2018. Announcing findings from its forthcoming ‘US Consumer Technology Sales and Forecasts’ report, the CTA said that it expects VR and AR headsets and eyewear to sell 4.9 million units in the US in 2018, up more than […]

Ericsson: AR and VR ads to replace physical products

More than half of augmented and virtual reality users think that ads will become so realistic that they will eventually replace the products themselves, according to Ericsson. This was one of the findings of Ericsson ConsumerLab’s latest annual trends report, ‘The 10 Hot Consumer Trends for 2018 and Beyond’, which predicted that ads using AR […]

BBC launches VR production studio

The BBC has launched a virtual reality production studio, BBC VR Hub, in a bid to explore “how VR can create real audience impact”. Head of commissioing for VR Hub, Zillah Watson, said that the new unit will work closely with BBC programme makers and digital experts to create VR content across a range of genres […]

VR headset shipments exceed one million for the first time in Q3

Global virtual reality headset shipments exceeded one million units for the first time in the third quarter of 2017, according to Canalys data. The research firm said that VR headset shipments show “no signs of slowing” and claimed that Oculus dropping the price of its Rift headset to US$399 has “definitely helped drive adoption”. Sony […]

Amazon launches VR and AR app platform

Amazon Web Services (AWS) has unveiled Amazon Sumerian, a service designed for developers to build virtual reality, augmented reality and 3D applications. Developers can use Sumerian’s editor to build virtual environments, populate them with 3D objects and animated characters, and script how they interact with each other and with users. The apps can run on […]

Digi-Capital: VR/AR firms raise US$2.5bn this year

Virtual and augmented reality startups have raised US$2.5 billion (€2.09 billion) so far this year, equaling the record for AR/VR investment in a single 12 month period more than a month before the end of 2017. This is according to Digi-Capital’s Augmented / Virtual Reality Report and Deals Database, which claims that, by sector, a […]

Microsoft: mixed reality will help spur ‘fourth industrial revolution’

Mixed reality (MR) will be one of the technologies that will help spur a “fourth industrial revolution,” according to Cindy Rose, CEO of Microsoft UK. Speaking at the Microsoft Future Decoded conference in London this week, Rose spoke about new capabilities that will help Microsoft take its customers, partners and its own business “into a […]

Arts Council England backs new VR and AR content project

Arts Council England and technology innovation centre Digital Catapult have launched a new programme that will see VR and AR content makers pitch to the BBC and Google. Virtual, augmented and mixed reality content creators can apply to get support and funding through  the CreativeXR scheme, with up to 20 companies to be supported by […]

Pimax 8K backing passes US$3m in VR funding milestone

Virtual reality company Pimax claims to have the “most funded VR project on Kickstarter ever” after backing for its Pimax 8K headset passed US$3 million over the weekend. As of this morning, Pimax has received pledges of US$3.2 million for the Pimax 8K, far surpassing the US$2.4 million that Oculus originally raised on the crowd-funding […]

Huawei launches VR OpenLab to promote cloud VR

Huawai has launched a Virtual Reality (VR) OpenLab industry cooperation plan in a bid to promote the development of the cloud VR industry. VR OpenLab will focus on four research areas: business application scenarios; service solutions; bearer network innovations; and operator service implementations. “Cloud VR development is still in its infancy and requires a joint […]