VidCon Announces VidCon Mexico in Spring 2020

The 2020 iteration of VidCon will be the first to take place in Latin America, with Mexico City playing host to the inaugural VidCon Mexico. VidCon US, VidCon Australia and VidCon London are the world’s largest events for fans, creators, executives, and brands who are passionate about online video and building diverse communities. Across the […]

YouTube rolls out new features as it looks ‘beyond ads’

YouTube has introduced a host of new features, including channel memberships and merchandise options, as it aims to “think beyond ads”. Announcing the new tools at Vidcon, YouTube’s chief product officer, Neal Mohan, said that the video service has been working on new tools to help creators better engage with their fans and “make money […]

Viacom acquires VidCon in live and digital push

Viacom has acquired VidCon, a conference focused on YouTube content creators and their fans, in a move designed to boost its live event and digital businesses. The channel group, which owns youth brands MTV and Nickelodeon, said that VidCon will remain a stand-alone entity, retain its senior leadership team, but will be able to “expand […]

YouTube launches new 180-degree VR format

YouTube CEO Susan Wojcicki used an onstage interview at the Vidcon content creators event in the US last week to unveil a new partnership with Daydream to make it easier for content creators to develop virtual reality videos and new adaptive functionality for the YouTube mobile app. Wojcicki said that YouTube and Daydream had worked […]