Nordic Entertainment names Viafree chief

Nordic Entertainment Group (NENT Group), formerly the broadcasting and streaming part of Modern Times Group, which began trading as a separate company last week, has appointed Cecilia Gave as SVP and group head of Viafree, its pan-Nordic advertising funded streaming service. Gave will join the group executive management team and will report to NENT Group […]

Turner’s Adult Swim to launch on Viafree this summer

Turner’s Adult Swim brand is due to launch on Nordic Entertainment Group’s Viafree platform on August 1. A branded section of Adults Swim content will be available on Viafree in Norway, Sweden, Denmark and Finland subtitled in each local language. Turner said that hundreds of episodes will be available at launch with new content added […]

MTG reorganises online services under Viafree

The Modern Times Group is reorganising its online and ad-funded services, replacing the Play brand and putting all of these services under the Viafree banner. The broadcast group is rolling out the Viafree brand, which will sit alongside the paid-for Viaplay SVOD service. In Sweden the company said that as part of the Viafree launch, […]