Velocity International

Viacom launches Nickelodeon-branded tourism franchise

Viacom has partnered with the Malta Tourism Authority to create a Nickelodeon-branded “experiential tourism franchise,” called Nickelodeon Treasure Hunt Malta. The concept was devised by Velocity International, the branded content, events and ad-agency of Viacom International Media Networks (VIMN) and is designed to drive visits to family-friendly attractions in Malta during the off-season by using […]