Wimbledon final beats Olympics’ Twitter stats

The climax of this year’s Wimbledon men’s tennis final sparked a twitter frenzy, with more than 120,000 messages per minute sent on the micro-blogging network – a bigger spike than was recorded during last summer’s Olympic games. According to official Twitter stats, traffic on the site peaked during the dying moments of the game at […]

ESPN to extend Twitter efforts

US Sports network ESPN is reportedly set to step up its Twitter video efforts through an expansion of its collaboration with the microblogging network, due to be announced at its annual upfront in New York today. According to a Wall Street Journal report, ESPN plans to broadcast highlight clips on the site of sporting events […]

Twitter and Publicis sign major ad deal

Twitter has signed a major ad deal with Publicis’ Starcom Media Vest Group, reported to be worth “hundreds of millions of dollars” in the coming years. The news, first reported by the FT but acknowledged by Starcom CEO Laura Desmond, hints at the increasingly close relationship between Twitter and the TV industry, and the micro-blogging […]

BBC America inks Twitter deal

BBC America has signed a deal with Twitter to offer branded videos on the site, tied-in with its entertainment series.  Announcing the agreement on Twitter, BBC America, which is the US home to many popular BBC shows like Top Gear and Doctor Who said that through the deal it would offer the first “in-Tweet branded […]

Twitter seeking TV content partnerships

Twitter is reportedly close to signing deals with TV networks in a bid to bring more TV content and clips to the site. According to Bloomberg, which cites unnamed sources, Twitter has held talks with Viacom about hosting clips on its site and selling ads alongside them, and has also held content partnership discussions with […]

Twitter impacts TV ratings, says Nielsen

The amount of buzz a TV show gets on Twitter directly correlates to audience figures, according to a new study by research firm Nielsen. The research, which carried out by Nielsen and SocialGuide – the social TV measurement and analytics firm that Nielsen acquired in November – found that increases in Twitter volume related to […]

Nielsen partners with Twitter for TV ratings

Twitter and media measurement company Nielsen are creating a ratings system based on the amount of Twitter conversation around TV shows. The Nielsen Twitter TV Rating will deliver a syndicated-standard metric around the reach of TV conversation on Twitter. Nielsen said the system aims to give TV networks and advertisers real-time metrics to help them […]

Twitter is “world’s biggest sofa” for TV viewers

Twitter is the “world’s biggest sofa”, according to head of broadcast partnerships Dan Biddle, speaking about the social network’s role in TV viewing. Speaking at the Future TV Advertising Forum in London this morning, Biddle said Twitter had the power to connect TV viewers all over the world, and stressed the importance for broadcasters to […]

Broadcasters must engage with desire to share, says Twitter

Broadcasters should extend their use of social media platform Twitter beyond relying on its “spontaneous” use to engage audiences and drive viewership, the social media company’s UK general manager Tony Wang told attendees at the IP&TV World Forum in London this morning. “Social TV is based on a fundamental human instinct – to share the […]

Social media will transform content, says MTV’s Frank

Taking singer Beyoncé’s announcement of her pregnancy live at the MTV Awards as her kicking off point, Kristin Frank, digital manager at MTV and VH1, said that this event had demonstrated the power of social media. Frank said that someone from MTV’s social team had Tweeted the announcement from the Awards event as soon as […]

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