There is a strong correlation between Twitter TV engagement and engagement with programming among viewers, according to a study by US-based audience measurement specialist Nielsen. Nielsen analysed minute-by-minute Twitter activity around live airings of eight US cable TV shows with different levels of Twitter activity and TV ratings, as well as taking measurements of emotion, […]
Nielsen has launched a new service measuring Twitter TV demographics across 250 US channels. The service gives Nielsen customers age and demographic info for Twitter users writing about TV and Nielsen said that it has already cast new light on the Twitter and TV audience. Key findings include that the Twitter/TV audience spans both genders […]
Sunday’s Super Bowl generated 1.8 billion Twitter TV impressions, reaching a unique audience of 15.3 million people, according to Nielsen stats. The research firm’s social TV analytics division, Nielsen SocialGuide, said that Twitter activity peaked at 10:00 pm when the Seattle Seahawks beat the Denver Broncos, with a total of 301,400 Tweets sent during the […]
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