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News
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Twitter TV users are more engaged, says Nielsen
There is a strong correlation between Twitter TV engagement and engagement with programming among viewers,…
News
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Nielsen adds demographics to Twitter
Nielsen has launched a new service measuring Twitter TV demographics across 250 US channels. The…
Broadcasters
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Super Bowl generates 1.8 billion Twitter TV impressions
Sunday’s Super Bowl generated 1.8 billion Twitter TV impressions, reaching a unique audience of 15.3…