TV4Play


TV4 agrees new ad-insertion deal with Yospace

TV4 has extended its deal with server-side ad-insertion company Yospace, enabling the Swedish broadcaster to continue offering addressable ads on its over-the-top service, TV4Play. Yospace’s dynamic ad insertion solution allows advertising to be stitched into live and VOD content delivered over OTT and TV4 described the technology as a “crucial cog” in its data strategy. […]