TV advertising

European advertising revenue decline continues

New research forecasts a further decline in TV advertising revenues in western Europe this year. DTVE publisher Informa Telecoms & Media says the lingering effects of the Eurozone crisis mean that revenues will slide 2% this year after a 5% reverse in 2012. A separate forecast from Digital TV Research earlier this week singled out […]

Euro hitches restrict global TV ad recovery

Global TV advertising spend is forecast to reach US$219 billion (€164 billion) in 2018 but growth in European growth will lag behind the rest of the world, according to new research. This would represent a US$53 billion jump from the 2012 figure of US$167 billion, which was up 4.4% year-on-year, according to the TV Advertising […]