TV ads

UK mobile ad spend to overtake TV next year

UK mobile advertising spend will overtake television ad spend in 2016 after showing “significant growth in recent years”, according to eMarketer. The research firm claims that TV’s share of UK total media ad spending will fall to 24.8% in 2016 as mobile increases its portion to 25.5%. “Mobile ad spending has shown significant growth in […]

Twitter says TV tweeters make better viewers

Twitter users recall TV advertisements at a far greater rate than non-users, according to an upcoming study from the social media platform. Jean-Philippe Maheu, managing director, global brand strategy at Twitter said the new research shows that users of the social network who tweet while watching TV are much more likely than non-Twitter users to […]