Traditional media


Zenith: gap between TV and web narrowing

The gap between TV and internet consumption will narrow to just seven minutes in 2019, according to new research by Zenith Media. The Publicis Media-owned ad agency said that traditional broadcast TV is still the largest single medium by consumption time, averaging 170 minutes of viewing per day this year, compared to 140 minutes for […]

Snapchat lists traditional TV among competitors in IPO filing

Snapchat cited traditional companies in the TV space among its competitors, as it filed papers for a planned US$3 billion IPO. The firm, which described itself as a “camera company” in its S1 filing with the SEC, said it aimed to raise up to US$3 billion in a stock market debut that could value the […]