Trace


Trace launches first African radio station

Youth-focused media company Trace has launched its first African radio station in Abidjan, the capital city of Côte d’Ivoire. Trace FM is dedicated to Ivorian youth music and culture and went live over the weekend, broadcasting on 95.0 FM. Initially available Abidjan, Trace said it plans to progressively extend the reach of Trace FM across […]

Trace unveils plans for African SVoD offering, original series and movies

Youth-oriented media group Trace is to launch a subscription VoD service for sub-Saharan Africa in the first quarter of next year and has hired Nathalie Morley, the former creative director of Fashion TV, to run the unit. Trace is also to develop scripted series and movies under the Trace Studios name. “We are going to […]

Trace expands in Denmark via Canal Digital

Trace has extended its partnership with Canal Digital in move that will see Trace Sport Stars launch in Denmark to its SMATV (satellite master antenna television) customer base. The move marks an extension of Trace’s Nordic footprint. Trace Sport Stars has been available on the basic tier of the Canal Digital cable offer in Norway […]

Trace TV strikes ‘sportainment’ deal with Inverleigh

Youth-skewed channel provider Trace TV has signed a four-year production and distribution deal with Inverleigh Media Holdings to provide sport-related entertainment content for its Trace Sports Stars network. The partnership will see Inverleigh produce over 100 hours of original content a year for broadcast on the Trace Sport Stars international channels. The company has previously […]

Trace Sport Stars strikes Telekom Srbija deal

Trace Sport Stars has struck a carriage deal with Telekom Srbija, expanding the channel’s presence in the Balkans. Trace Sport Stars SD will be available to the Serbian operator’s customers via its basic package, on channel number 570. An HD version of the channel will be available via Telekom Srbija’s HD service package on channel […]

Trace moves forward with Music Stars competition

Modern Times Group (MTG)-backed youth-focused channel provider Trace kicked off its first Trace Music Stars competition this month, inviting would-be stars to phone in a performance on their mobile phones and potentially win a recording contract with Universal Music. The competition, organised in collaboration with mobile partner Airtel, will run in 16 territories across sub-Saharan […]

Trace extends Trace Sport Stars deal with MultiChoice

Europe-based channel group Trace said it will “significantly increase” the reach of Trace Sport Stars in the African market, after extending its deal with pay TV firm MultiChoice.  Trace Sport Stars will move to the Extra, Compact and Family packages of MultiChoice-owned pay TV operator DStv as of the end of the month. Previously the […]

Trace secures carriage deal with Swisscom

Channel provider Trace has secured carriage for its Trace Urban and Trace Tropical SD and HD music channels with Swisscom. Trace Urban provides a diet of international hip-hop and R&B, while Trace Tropical provides top music videos and documentaries covering a large spectrum of Latin American and Caribbean music genres. Both channels in SD will […]

Eutelsat Americas’ TV distribution arm appoints CEO, plans Euro expansion

Eutelsat Americas has appointed Aymeric Genty as CEO of its TV channel distribution subsidiary, Alterna’TV, as it looks to expand and make channels available in Europe, Africa, and Asia for the first time. Genty joined Alterna’TV this week from Eutelsat in Paris where he has worked as vice president of sales for France and French-speaking […]

Trace Group extends African TVCabo deal

Europe-based channel group, Trace, has extended it partnership with Angola and Mozambique pay-TV operator, TVCabo, launching Trace Sport Stars on the platform for the first time.  TVCabo will also now carry the French Feed of Trace Group music channel Trace Urban for the first time, having renewed its deal to carry the Trace Urban channel. […]