Total Audience Report

Nielsen: Two fifths of millennials use TV-connected devices

More than 40% of US millennials use a TV-connected device other than a DVR when they turn on their TV set, according to Nielsen. The research firm’s Fourth Quarter 2015 Total Audience Report claims that people under the age of 35 are more likely than older viewers to use a TV-connected device – such as […]

US live TV viewing slides as broadband-only household numbers increase

The number of broadband-only households in the US has climbed by 112% year-on-year, with the average adult also watching less live TV than a year ago, according to Nielsen.  The research firm’s Total Audience Report for the third quarter of 2014 claims that more choices are being driven by technology and that 3% of US […]