BBC America launched its first ever in-tweet branded videos for an entertainment series this week, with the new season premier of car show Top Gear. The synced videos, designed to offer “new perspectives” on the show, included a ‘stig cam’ view of the show’s test driver, an action replay of part of the episode, and […]
Swedish ad exchange firm Admeta has signed a deal with BBC Worldwide to monetise properties like Top Gear and Good Food outside of the UK. Admeta technical platform includes real-time auctions, real-time optimisation and real-time reporting for performance campaigns and gives its clients complete control over brand, advertiser- relations, and inventory. The firm said the […]
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