Tony Gunnarsson

UK consumers more interested in bundling than French, says Ovum

UK consumers are more interested in bundled services than those in France, and price is the key element that attracts subscribers to bundled offerings, according to Ovum. Making a presentation on the topic at Cable Congress, Tony Gunnarsson, senior analyst at Ovum, said that there is a huge appetite for bundled services in the UK, […]

Global Netflix impact ‘felt for a generation’

The impact of Netflix’s unprecedented global launch will be “felt for a generation”, but will not kill off traditional TV distribution “overnight”, according to a leading analyst. Last week US-based Netflix revealed it was launching in 130 new territories, making it instantaneously available in around 190 markets in total, a move that Tony Gunnarsson of […]

Ovum: OTT will have limited impact on pay TV growth

Pay TV will continue to grow, albeit at a slower rate, while OTT services such as Netflix will make only a limited impact on the pay TV market, according to Tony Gunnarsson, senior analyst at Ovum. Speaking at the Digital TV CEE conference in Warsaw, Gunnarsson said that the number of global pay TV subscribers […]

OTT subscriber numbers to top 100 million this year

The total number of subscribers to online streaming services will pass 100 million on a global basis this year, according to new research by analysts Ovum. Describing a “new era of streaming entertainment”, Ovum pointed to growing appetite for emerging on-demand platforms as evidence of the swing away from downloads and pay TV. Ovum predicted […]