TiVo Research and Analytics

TiVo Research and Analytics appoints new boss

TiVo subsidiary TiVo Research and Analytics has appointed former Comcast executive Frank Foster as its senior vice president and general manager.  Based at the company’s New York offices, Foster will run TiVo Research and Analytics and drive development in audience measurement, data provisioning and programmatic advertising. Foster worked most recently as president and general manager […]

Viewers time-shift 71% of TV dramas, says TiVo

Most viewers watch drama programmes on a time-shifted basis and sports programming live, according to a new study by TiVo Research and Analytics. The research arm of the DVR maker found that 71% of drama programming is recorded and viewed at a later time, while 79% of sports event viewing happens in real time, with […]

TiVo appoints long-serving Nielsen exec

DVR-maker TiVo has appointed Sheryl Harkins, a 17-year veteran with research firm Nielsen, to its research and analytics division.  Harkins will lead TiVo Research and Analytics’ (TRA’s) consumer packaged goods (CPG) sales division as senior vice-president and brings to the role 25 years of experience delivering advertising and audience measurement solutions for brand advertisers and […]