TV viewing in the UK drops by 4.5%

UK television viewers watched an average of 3 hours, 44 minutes, 30 seconds a day per person in 2014, down 4.5% year-on-year as viewing habits continue to change.  According to the research – done by Thinkbox, the UK marketing body for commercial TV, and based on BARB viewing data – the decline in TV viewing […]

Just 55% of UK viewers watch TV exclusively on a TV set

Just 55% of UK TV viewers claim they only ever watch TV on a TV set, as more people tune in on tablets and laptops, according to new research by Ipsos MORI. The ‘TV Nation’ research, carried out by IpsosMedia for TV body Thinkbox, found that even though BARB data indicates 98.2% of TV viewing […]

Multi-screening now mainstream, says ad sales bodies’ research

Using multiple screens at the same time and engaging with social media while watching TV is now mainstream across European markets, according to figures compiled by seven industry bodies. According to the research, compiled by European commercial TV association ACT, international ad sales organisation EGTA, French ad sales organisation SNPTV, Dutch TV advertising and marketing […]

Thinkbox appoints Channel 5 exec as research director

UK marketing body for commercial TV, Thinkbox, has appointed Channel 5’s head of planning and insight, Matt Hill, as its research and planning director.  Hill will take up the post in early 2015, reporting to Thinkbox’s CEO Lindsey Clay. He will be responsible for Thinkbox’s research and planning teams and will also take a seat […]

TalkTalk joins TV marketing body Thinkbox

UK service provider TalkTalk has joined commercial TV marketing body, Thinkbox, as an associate member.  Quad-play provider TalkTalk, which this week announced that it now has 1.1 million TV customers, joins the likes of RTL Group, Virgin Media, London Live, Norway’s SBS Discovery and Australia’s ThinkTV as an associate member. This type of membership gives […]

TV remains ‘most effective’ way to advertise

TV advertising creates the most pound-for-pound profit and remains the “most effective form of advertising” according to new research.  The Thinkbox-commissioned study by media analytics firm Ebiquity found that TV gave an average return of £1.79 for every £1 invested during 2011-14. This compares to £1.52 for radio, £1.48 for press, £0.91 for online display, […]

Twitter hashtags drive TV interactions, says Thinkbox

People search for Twitter hashtags on the social network because they have seen them on TV, according to three in four people polled in new research by Thinkbox. In a report called ‘#TVTwitter: how advertisers get closer to conversation’, Thinkbox – the marketing body for commercial television in the UK – said that hashtags are […]

Ad revenue in UK hits record high

TV ad revenue in the UK reached a record high of £4.63 billion (€5.59 billion) in 2013, a year-on-year increase of 3.5%, according to new research by Thinkbox. The figures represent all money invested by advertisers into commercial TV – across linear spot ads and sponsorships, broadcaster VOD and product placement – and mark the […]

UK TV viewing still 98.5% done on traditional sets

A massive 98.5% of UK TV viewing was done on a traditional TV set last year, with viewing on devices such as tablets, smartphones and PCs accounting for only the remaining 1.5%, according to new stats. The research, by UK commercial TV marketing body Thinkbox and linear TV measurement firm BARB, claimed that the viewing […]

Thinkbox promotes Clay to CEO

Thinkbox, the marketing body for commercial television in the UK, has promoted managing director Lindsey Clay to CEO, with current chief executive Tess Alps to step back into a non-executive chairman role.  The changes come into effect from January 1, 2014, with Jeremy Tester, director of brand strategy at Sky Media, to also come in […]