Recommendations to drive 75% of TV viewing
Within the next 10 years recommendation-based program guides will ultimately drive 75% of all TV viewing, according to The Diffusion Group (TDG). The research firm’s ‘The Recommendation Revolution – The Future of Recommendation-Driven Guides, 2016-2025’ report said that recommendation-driven guides will flourish in the coming decade, with the usefulness of the grid guide diminishing as TV […]
