The NPD Group

Cost coming to the fore for US SVOD spending decision making

US consumers are becoming increasingly cost-concerned with their streaming spend, a new report has found. According to The NPD Group, from October 2021-April 2022, cost went from the fourth most-cited reason for cancelling an SVOD subscription to the second.  The report also found that promotional offers and discounted fees are more heavily influencing consumer decisions. […]