The Future of TV Advertising

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TV Advertising: ITV boss says main focus is to grow digital advertising across ITVX

ITV’s chief executive officer Carolyn McCall has said the UK broadcaster is currently focusing on…

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TV Advertising: Disney ‘leverages streaming audience data to boost linear viewing’

Disney’s senior advertising exec has said that to tackle the current declining linear market the…

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TV Advertising: Broadcasters need to focus on investing in measurement tools, urge industry figures

Industry leaders have urged the broadcasters to to focus on increasing investment in ad measurement…

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BARB looks to future following Netflix move

Following Netflix’s landmark decision to sign with BARB to measure audiences in support of its…

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Half of viewers want to buy goods direct from TV, says Discovery

Half of TV viewers in Central and Eastern Europe, the Middle East and Africa look…