The Diffusion Group


Streaming to drive early 4K usage

Streaming video will be “the spark that lights 4K uptake and use,” according to a new report by research firm The Diffusion Group (TDG).  TDG’s 4K video ecosystem forecast for 2014 to 2025 claims that a majority of US broadband households are now at or above access speeds that would enable a single 4K stream to […]

US broadband users engaging with mobile video apps

Almost half of US adult broadband users engage with a mobile video app at least once a month, according to a new report from The Diffusion Group. According to the report, 49% of adult broadband users engage with some form of mobile video app monthly, while 17% do so on a weekly basis and 16% […]

High prices and lack of awareness harming 4K TV sales

A lack of consumer awareness and high prices are hindering short-term demand for Ultra HD, 4K TV sets, according to new research from The Diffusion Group (TDG).  The research firm found that 83% of adult broadband users had never heard of or were unfamiliar with 4K/Ultra-HD televisions – “hardly a favourable environment for OEMs looking […]

TV and video revenues to remain flat

Total TV and video revenue will remain flat over the next five years, despite the promise of TV everywhere and VoD services, according to a new US study by research firm The Diffusion Group (TDG). The Future of TV Monetisation report says that while TV everywhere and pay TV VoD is showing “promising in-market results,” they […]

15% of US broadband users to ‘cut the cord’ in next six months

Some 15% of US broadband users that subscribe to a legacy cable, satellite or telco pay TV service are “to varying degrees” likely to cancel their service in the next six months, according to new research.  The Diffusion Group (DFG) study into cord cutting claims that though the US incumbent pay TV operators had a […]

Web-connected TV figures top 60%

Some 63% of broadband households in the US have at least one TV set that is connected to the internet, according to new research by The Diffusion Group (TDG).  The research firm claims that the January 2014 figure compares to a web-connected TV penetration rate of 53% at the beginning of 2013, and includes smart […]

Connected TV owners up OTT viewing

More than half of consumers with a smart TV have increased their use of over-the-top TV services in the last year, according to a new US study by research firm The Diffusion Group (TDG).  The third quarter study said that, among adult broadband users that use an internet-connected TV, 24% said they had “significantly” increased […]

Young adults less likely to subscribe to pay-TV services

Young adults still living at home are more likely to subscribe to an online video service like Netflix or Hulu Plus when they move out, rather than take a “legacy pay-TV service” like cable or satellite, according to new research. The Diffusion Group’s (TDG’s) US study into media behaviour of ‘late millenials’ found that, among […]

Smart TV owners the most likely cord cutters

Adult broadband users with a smart TV are twice as likely as those with non- internet-connected TVs to cancel their current pay-TV service, according to a new report from The Diffusion Group. The US study said that 8.8% of connected-TV users, versus just 3.5% of non-smart TV owners, said they were “highly inclined” to cancel […]

TV Everywhere less than half deployed

TV Everywhere access to cable TV content is still only available to less than 50% of American multichannel TV subscribers, according to a new study by research firm The Diffusion Group (TDG).  The firm said that, based on the 14 leading TV networks and subscribers to the 15 biggest multichannel TV operators, these networks are […]